All images are CMYK: To avoid surprises don't use RGB colors when designing for print - RGB colors not available in the CMYK palette. We will convert RGB files but this may effect the color.
All CMYK / Grayscale images should be 300 dpi or higher. Bitmap images should be 1200 dpi or higher at 100% of printing size.
Special effects with TrueType fonts do not work. (Note: Bring into Illustrator and convert to "outlines" then import.) When using fonts in a layout program, use the actual font (i.e. if bold use bold; don't select the box for bold while using a light or medium font).
Review copy for typos. Double check photo(s) for blemishes. Check keyline around photos for gaps. Use “registration” color for crops. Extend images past trim for bleeds by 1/8 inch. Output separated lasers. If applicable, make sure layout conforms to US Postal Mailing Regulations.
Label your disk with contact name, contact telephone number and list of contents. Do not send any unnecessary files. Provide final layout file. Create folders to organize other necessary files. For example, include all image files used, tiff, EPS etc. in an "image" folder and include ALL fonts used in a "fonts" folder or turn type to "outlines".
PDF (Portable Document Format) is a file format that allows a document to be viewed on any computer. It will look the same on all computers, regardless of how it was created or on which operating system it is viewed. The PDF format stores all of the fonts, colors and graphics in such a way that these elements will look exactly as they were intended to look. Converting a file to PDF is one of the best options when transferring via email or the web. It ensures that the file will be readable on any computer. In addition, printers will often accept files in PDF format.
EPS (Encapsulated PostScript) format is widely accepted by the graphic arts industry for saving images that will be placed into programs such as Adobe Illustrator®. The EPS format is usually used for vector files but can also be used for raster files. One reason to use EPS in an image-editing program would be to save duotones, as they can only be saved as EPS. If using bitmap mode, the EPS format allows saving the white areas of an image as transparent areas. The EPS format is also used when saving an image with a clipping path.
TIF or TIFF format (Tagged Image File Format) is the most common format for saving bitmapped images that will be printed or imported into a page layout program such as InDesign™. It can be used on both the Mac and PC. A TIFF file can be CMYK, RGB, grayscale, index, or bitmap.
The JPEG (Joint Photographic Experts Group) format/compression technique was developed specifically for photographs. JPEG is utilized to gain high compression levels for photographic images without sacrificing image quality. JPEG files also do not work as well for non-photographic images such as illustrations, cartoons, flat color areas or images with defined edges.
(Photoshop Document) or Native - While working on a file, it can be saved in a native Photoshop® format that retains layers, channels and clipping paths. Once the file is completed, save it again as a Photoshop® file and then do a “save copy as,” in order to save it in another format such as TIFF or EPS. When the file is saved in TIFF or EPS format, its layers are flattened, making it difficult to return and edit the file. Because flattening makes editing difficult, an original Photoshop® file should always be kept so additional editing can be performed later.
GIF (Graphics Interchange Format) was originally developed for use on the internet. It was developed as a way to store images in small files that can be quickly exchanged and easily downloaded. A GIF should never be used for images that will be printed. Using an image for both web and print will require two separate files, one as a GIF and another as a TIFF or EPS.